Small Batch
Solo builders and small teams can achieve more
There is something special about small businesses: the speed at which they move, the unconventional ideas they actually put into the world, and the care, craft, and personality that haven’t been ironed out by layers of process.
At Bake, those are the businesses we build for: solo builders and freelancers making something of their own; studios, agencies, and consultancies doing brilliant work for their clients; and small teams moving quickly, figuring things out, and trying to spend more time doing the work than dealing with the bullshit around it.
Working alongside AI agents opens up new possibilities for these businesses. We believe simple, thoughtful, powerful software can help them make the most of that opportunity and achieve more.
Software made at the right scale
That doesn’t mean cut-down versions of enterprise products, tools weighed down by problems they don’t have yet, or sprawling platforms that expect a small company to behave like a large one.
Small businesses need software designed around how they actually work: quickly, directly, and without layers of administration. It should be focused without feeling limited, capable without becoming exhausting, and thoughtful without getting in the way.
As agents become part of that work, the tools need to support the collaboration. Plans, knowledge and progress need a home that people and agents can both use, with enough context to contribute and enough visibility for people to understand what’s happening.
When good software loses its way
Many of the best tools begin with that same spirit. They are focused, enjoyable to use, and exceptionally good at one thing.
Then features pile up, prices creep higher, and the company turns its attention towards bigger contracts, larger organisations, and entirely different problems. The tool may become more powerful, but it becomes less useful to the people who once loved it.
We want to stay focused on the people and problems we started with.
What Bake is here to do
Bake makes a family of focused products that help solo builders and small teams work better alongside their AI agents. Each is clear about the problem it exists to solve and the people it exists to help.
Everything starts with a real problem, and we work hard to leave out anything that doesn’t help solve it. Our tools give people and agents the context and structure to work well together, without creating more process, complexity, or bullshit around it.
Whether you are building something by yourself, working alongside a few trusted partners, or growing a small team around work you care deeply about, Bake is building for you.
We’re here to help you take that work further.